tag:blogger.com,1999:blog-74378923948946113642024-03-14T03:23:16.803-07:00Brand- Digital- Mobile- Loyalty- Retention Managementwww.rewardzunlimited.comUnknownnoreply@blogger.comBlogger15125tag:blogger.com,1999:blog-7437892394894611364.post-65008289064589035042014-01-30T22:02:00.002-08:002014-01-31T20:00:06.620-08:00What should you consider while planning your website promotion??<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial, sans-serif;">Old <a href="http://rewardzunlimited.com/digital-social-media-marketing.html" target="_blank">SEO</a> techniques
are dead and we all know that old methodologies
of increased back links and stuffing too many keyword is now an instant
flagging on Google algorithms resulting into removal of your site and keywords from
searches made on Google by the users.</span></div>
</div>
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<span style="font-family: "Arial","sans-serif";"><br /></span></div>
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<span style="font-family: "Arial","sans-serif";">This is no longer a mathematical algorithm
but is a human one. It’s time to evaluate content and target keywords accordingly. You have to keep on
updating your site and blog contents keeping in mind the above on regular basis (twice a week minimum).<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">Once you have done all the O<a href="http://rewardzunlimited.com/digital-social-media-marketing.html" target="_blank">n-Page Optimization</a>, placing robot.txt, Metatags and Keywords, Alt tags, keyword
density analysis, Google analytics configuration, linking your Google adword
account (if you run the PPC or searches), HTML site map, bad link removal and
doing a Google Penguin or Panda algorithm audit for the site.</span></div>
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<span style="font-family: Arial, sans-serif; text-align: left;"><br /></span></div>
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<span style="font-family: Arial, sans-serif; text-align: left;">What should
you address in order to rank your site or product on the top:</span></div>
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</div>
<ul>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Press
release/Blog submissions with unique articles around one of your product or
service (without too much of links)</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Web
2.0 properties</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Blog
creation and regular updates (without too much or direct product promotion)</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">"How
to” articles</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Twitter
page and updates</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;"><span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Facebook
page and updates</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;"><span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Pinterest
page creation and update with unique and attractive product/service images</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Video
content around your product/service</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">You
tube page creation</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Google+ page creation</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Regular shares on Google+, Twitter, Reddit, Pinterest,
You tube- in order to establish your
social back-links</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Anchor text diversity (you should
avoid exact keywords)</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;"><span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Natural back-links with link worthy
articles</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Active participation in various forums
related to the product or service</span></li>
<li><span style="font-family: Arial, sans-serif; text-align: left; text-indent: -0.25in;">Social book marking and site
submissions (to selected directories)</span></li>
</ul>
<br />
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<span style="font-family: "Arial","sans-serif";"><br />
<!--[endif]--><o:p></o:p></span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-91710241853578384632013-12-11T23:08:00.001-08:002013-12-12T01:58:21.615-08:00User experience is the key to success of your online business idea!!<div dir="ltr" style="text-align: left;" trbidi="on">
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A good online marketing is useless till the time you do not
deliver the promised product or service experience to your customers.</div>
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<br /></div>
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In recent times, there have been
a lot of e-commerce companies burgeoning around thinking in line to the growth
story of big time e-commerce companies like Amazon who may be tossing up with
new ideas like ‘Drone delivery’ or ‘logistics arrangement with Indian posts’.
The success of e-com ‘poster boys’ remains the key attraction & motivates them,
without knowing that much of this is hyped to entice the investors and people
to compel invest or buy in their product or service concepts. </div>
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<br /></div>
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Every product company or an
online marketing website feels like they can come online and sell without addressing
to the fundamentals in running an online business. The <a href="http://economictimes.indiatimes.com/news/politics-and-nation/the-aam-aadmi-of-aap-5-personal-stories-of-sacrifice-triumph-and-validation/articleshow/27232375.cms">AAP
movement</a> can be picked here as a case-study to understand what all you would need besides
the idea (published by ET).</div>
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<br />
Lets’ have a look at the key elements before you plan out:<br />
<br />
<ul>
<li><span style="font-size: 7pt; text-align: left; text-indent: -0.25in;"> </span><b style="text-align: left; text-indent: -0.25in;">Product
offerings</b><span style="text-align: left; text-indent: -0.25in;"> (for the customer this is online product expectation)</span></li>
<li><span style="font-size: 7pt; text-align: left; text-indent: -0.25in;"> </span><b style="text-align: left; text-indent: -0.25in;">Target
market</b><span style="text-align: left; text-indent: -0.25in;"> (is how you clearly set expectations)</span></li>
<li><b style="text-align: left; text-indent: -0.25in;"> Reaching
selected target audience</b><span style="text-align: left; text-indent: -0.25in;"> through target based marketing (connecting your channels)</span></li>
<li><b style="text-align: left; text-indent: -0.25in;"> Communication</b><span style="text-align: left; text-indent: -0.25in;">
(keeping communication alive with your target audience)</span></li>
<li><b style="text-align: left; text-indent: -0.25in;"> Delivering</b><span style="text-align: left; text-indent: -0.25in;">
the product or service (without any wrong commitment)</span></li>
</ul>
</div>
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<br /></div>
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Having a website does not entitle
you to say you run an e-commerce business until you are clear on above thrust areas before
launching your product/service online. I recently did a transaction for my data
top-up and found that despite of attempting it for 5 times at 2 different
portals, the service was not delivered. At one side, as a customer the account
gets debited and the service i.e. the top up is declined. As a user, when we
wrote to the customer care, they did not bother to even respond to the email (they
promise the response time is 5 hours), whereas, in real scenario this is a
cheating, first by debiting your account and then by not delivering the service
and then by saying they would need 48 hours to reply back to the customer grievance.</div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
A bunch of website development
companies are miss-selling you a site
from any price starting INR 9999 but when you really start using it, you feel misguided
later as its just 10% of what you know, rest you learn while you start the
business. </div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
What should you consider before
starting an e-commerce business:</div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">You should think of <b>customizing</b> the site as per
your product requirement, if not owning the source code</span></li>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;"><b>Supply chain, warehouse and logistics</b> (if you
are selling a product on inventory model)</span></li>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Please be prepared for situations when even
after the payment receipt, the logistic company does not pick your packet
leaving you approaching another logistic partner</span></li>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">The <b>payment/COD</b> module (ease and acceptance)</span></li>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;"><b>Budget</b>- you should allocate budgets for online
advertising, affiliate marketing</span></li>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Key resources like an </span><a href="http://www.rewardzunlimited.com/" style="text-indent: -0.25in;">online manager</a><span style="text-indent: -0.25in;">, support staff and
of course a good PR agency as your core team</span></li>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">The transaction would start happening onto your
platform anytime between 1 to 3 months, after launching your online site</span></li>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Basic marketing - including sending launch emailers,
SMS or creating some awareness in your social contact list is the first
activity</span></li>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Build the business ( takes around 6 Months to 12
months to show substantial traction on to your site)</span></li>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;"><b>Investments</b> </span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">( approximately for first 3 years to help you
sustain & build the user base)</span></li>
</ul>
<!--[if !supportLists]--><br /></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-65666673516940179872013-09-26T03:29:00.001-07:002013-12-06T23:18:47.063-08:00Mobile- a new digital world for Consumers, Brands and Service Providers <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="mso-fareast-language: EN-IN; mso-no-proof: yes;"><span style="mso-spacerun: yes;"></span></span>When mobile services were
launched in India in 1996, little did we realized that mobile would
become a day to day need and would replace the computer and internet- the first
thing you do in the night when you wake up is you check your emails or check the
messages on messengers like ‘whats app’ or you would <span style="mso-spacerun: yes;"> </span>prefer to check the updates on facebook,
Twitter among other social mediums. </div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
That’s the digital mobile world
we live in today. The mobile penetration has offered tremendous opportunities for the marketers by enabling the push for a brand, sell products and services
through <span style="mso-spacerun: yes;"> </span>promotions in various forms of
advertising, product promotion; considering your addiction and zest to keep
yourself updated every minute in your life.</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Let’s have a look at the numbers
& statistics as per the TRAI for the month of August 2013 </div>
<ul style="text-align: left;">
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;">431
million</b> Internet capable phones</li>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">143 million</b>
Mobile Internet connections</li>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;">86
million</b> active mobile web users</li>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">36
million</b> Smart Phones</li>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">5.5
million</b> Tablets<b style="mso-bidi-font-weight: normal;"> </b></li>
</ul>
<b style="mso-bidi-font-weight: normal;"> </b><b style="mso-bidi-font-weight: normal;">1 out of 3 facebook</b> users use mobile to
access facebook.<br />
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4LFJopTgNEa8JTF-h6WgP1sEq9NauX07cRTcQulOYtEDP4_5J-JMAtNkvst8ItCS7MhgVYd1wXGDmUPWNbyKRYDEQgu1MTv1U5Cj5Sw3qnnmU3Sq8EsmmYjcr-dsukPz-zib2hNgR8rY/s1600/Puneet_online-branding-social.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4LFJopTgNEa8JTF-h6WgP1sEq9NauX07cRTcQulOYtEDP4_5J-JMAtNkvst8ItCS7MhgVYd1wXGDmUPWNbyKRYDEQgu1MTv1U5Cj5Sw3qnnmU3Sq8EsmmYjcr-dsukPz-zib2hNgR8rY/s320/Puneet_online-branding-social.png" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<b style="mso-bidi-font-weight: normal;">And this is just the beginning </b>of a
new digital world- the industry experts projects over 30% growth in the
mobile web penetration in the months to come. <br />
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<b style="mso-bidi-font-weight: normal;">Opportunity: </b>There is a huge potential
for the organizations working around mobile advertisement, enterprise mobile
solutions, mobile applications and so on. The current limitation is a widely
acceptable mobile payment app and as soon as the product is there, the market
is expected double within a quarter.</div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
As per Avendus
and a report by ‘Mobile Internet in India in 2013’- by 2016 revenues from applications
and advertising alone would touch<b style="mso-bidi-font-weight: normal;"> 4800
crores</b>.</div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What would matter the most for a brand</b> owner
in this scenario?</div>
<ul style="text-align: left;">
<li><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"></span></span></span>An
<a href="http://www.rewardzunlimited.com/services.html" target="_blank">engagement program or a direct connection</a> with your customer</li>
<li><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"></span></span></span>The
Approach- <a href="http://www.rewardzunlimited.com/" target="_blank">Brand Building, Retention of customers, Engagement programs</a>- you may call it ‘the
process’ to transform into business.<span style="mso-spacerun: yes;"> </span></li>
</ul>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-81282585663222532192013-08-20T01:01:00.001-07:002013-12-06T23:19:32.678-08:00Rules to consider while designing your customer retention programs<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt; line-height: 115%;">Most of the times, we tend to forget the key elements while
designing a <a href="http://www.rewardzunlimited.com/" target="_blank">retail brand loyalty program</a>. We consider the cost, merchandise but
tend to miss out on the key elements of a successful loyalty program. We may
think, discounts and offers are the only way of engaging and holding your
customers. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt; line-height: 115%;">Rather discounting and offers may give you a top line revenue for
non-moving items but dilutes your brand value over a period of time, as, you
first develop a taste towards discounting and offers and then you discontinue the
same for the new product in the same product category. This, in fact, kills
your brand perception to an extent. Consider these points before finalizing
your retail offers:</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;">
<span style="font-size: 10pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 10pt; line-height: 115%;">The linkage with the customers</span></b><span style="font-size: 10pt; line-height: 115%;">- consider a continuity in the consumer connect initiative of
your brand with your customers. Rather, consider interaction over sale or
transaction as this helps you building the linkage.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;">
<span style="font-size: 10pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 10pt; line-height: 115%;">Avoid short-term discounting</span></b><span style="font-size: 10pt; line-height: 115%;">: This kills your brand perception. For example a leading
retailer sells the products at MRP during the season and during the non-moving
product scenario starts discounting it by 40% to 60%- this kills your brand value
as the customer buys a product, irrespective of the stock or product newness,
starts believing that you offer discounts through your mass selling and holds
the purchase the very next time. Rather, reduce your pricing from the start to
make it available in the same price band. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;">
<span style="font-size: 10pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 10pt; line-height: 115%;">Multichannel approach to sell</span></b><span style="font-size: 10pt; line-height: 115%;">- Distress sales still can happen though but through a
different retail point. This helps you in maintaining your <a href="http://www.rewardzunlimited.com/" target="_blank">Brand image</a> with consistency.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;">
<span style="font-size: 10pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 10pt; line-height: 115%;">User your social connect </span></b><span style="font-size: 10pt; line-height: 115%;">to interact with your customer through all possible means<b style="mso-bidi-font-weight: normal;">: </b>Use all possible means to reach your
customers. But you should always avoid brand push as this further dilutes your
brand image.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;">
<span style="font-size: 10pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 10pt; line-height: 115%;">Rewarding </span></b><span style="font-size: 10pt; line-height: 115%;">of
the customers should be strategic to accomplish an everlasting relationship with
the customer, not to push product or sell more. Quality, service and Value
scores higher than the sale for a long term brand approach</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;">
<span style="font-size: 10pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 10pt; line-height: 115%;">Reduce </span></b><span style="font-size: 10pt; line-height: 115%;">the
frequency of interaction to make it like real-time interaction</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18pt;">
<span style="font-size: 10pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">7.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 10pt; line-height: 115%;">Give your customers a compelling reason </span></b><span style="font-size: 10pt; line-height: 115%;">to associate with your brand- not <span style="mso-spacerun: yes;"> </span>let it sound like a compelling sell.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;">
<span style="font-size: 10pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">8.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> <b></b></span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 10pt; line-height: 115%;">Believe in data while interacting with the customers: </span></b><span style="font-size: 10pt; line-height: 115%;">consider a case when a tele-caller
from your telecom operator calls you to remind for a bill which is paid by you.
This happens as the telecom operator has out-sourced the collection process. Maintain
your brand image<span style="mso-spacerun: yes;"> </span>by making the data
available with your partners in such cases to show that you are a brand and you
know everything about your customers’ purchasing or billing trends. Never
project that you are dependable on individual(s) to service the customers. We
have latest CRM tools helping us to restrict third parties to view the personal
data but the process data still can be made available and if you don’t trust
your partner, may be you have selected a wrong partner.</span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 39.3pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;">
<span style="font-size: 10pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">9.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 10pt; line-height: 115%;">Know your customers: </span></b><span style="font-size: 10pt; line-height: 115%;">Most of the times despite of having all the data available, we tend to
ignore the data integration between departments. You should have all the relevant
information at a place while making the strategies for your brand marketing.
The generic data is of no use and don’t expect a specific response out of a generic
activity.<b style="mso-bidi-font-weight: normal;"> </b></span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-77084558360836358372013-07-26T05:07:00.004-07:002013-12-06T23:20:26.750-08:00A Phone Based application to help you manage your Marketing, loyalty and customers virtually<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
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<div class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: 0cm; mso-add-space: auto; text-align: justify;">
<span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">As per a fundamental business rule, you
can generate 80% of your revenues by holding 20% of your customers and we
assume even if you are able to track and hold 5% of your customers, you would
see a marginal growth in your business activity. The moment you touch 10%, you
would see a visible revenue generated through the entire program and doing that
with your entire customer base is going to definitely help you with strong business growth
and higher brand values. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; mso-add-space: auto; text-align: justify;">
<span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;"><a href="http://www.rewardzunlimited.com/">RewardZ Unlimited</a> in association with
<a href="http://www.innovagency.com/">Innovagency</a> brings you an Enterprise Solution for managing your Membership
programs, Loyalty and Transactional services at a single point- your smart phone.
</span></div>
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<span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;"></span><br /></div>
<ul>
<li><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">Managing
your membership and <a href="http://www.rewardzunlimited.com/"><span style="color: blue;">loyalty strategies</span></a> encompassing digital, Branding
& Marketing portfolios</span><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"></span></li>
<li><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"></span></span></span><span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">Offering
consumers a Virtual Card experience similar to the plastic card they are
familiar with.</span><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"> <b><u>
</u></b></span></li>
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<b><u><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Benefits of the product</span></u></b><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"></span></div>
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<li class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">Brand Awareness</span><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"> </span></li>
<li class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">Identification Transactions</span><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"></span></li>
<li class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">New Marketing Strategies </span><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"></span></li>
<li class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">Eliminate plastic, handling & mailing costs</span><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"></span></li>
<li class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">Increase Customer Service, Communication & Interaction</span><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"> </span></li>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">More product details can be picked from </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><a href="http://www.slideshare.net/basantsanwal/win-customers-through-award-winning-marketing-solutions-24638171"><span style="color: blue;">http://www.slideshare.net/basantsanwal/win-customers-through-award-winning-marketing-solutions-24638171</span></a></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-18211847987534847632013-07-04T03:03:00.001-07:002013-12-06T23:23:04.790-08:00Some facts about Loyalty<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-vVMGNakkr9uFbBK2A7CHn3g9xMkUnYEnLV27vzjVY4Gzjly_Wa0ReWVlFs6AeSqjLrH6cyORyDAc9XDV8ZUBjX1YUQUcASDN_76um7eyppZzsuUHJuU69jmkJoSO2xKd2pa0kMgXca4/s1600/logo_site.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="95" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-vVMGNakkr9uFbBK2A7CHn3g9xMkUnYEnLV27vzjVY4Gzjly_Wa0ReWVlFs6AeSqjLrH6cyORyDAc9XDV8ZUBjX1YUQUcASDN_76um7eyppZzsuUHJuU69jmkJoSO2xKd2pa0kMgXca4/s320/logo_site.jpg" width="320" /></a></div>
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Many a times, marketers across industries differ in the view point on '<a href="http://www.rewardzunlimited.com/">Loyalty and retention</a>' programs they design for their customers. Apparently, the view point may differ from industry to industry on a fundamental industry perspective but the ground issue is- most the times marketers get this sidelined or has a different or skewed view on this which creates a big impact on the success or failure of the loyalty program they are running.</div>
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According to <a href="http://www.loyalmark.com/">Loyal Mark</a> "a loyalty program is a comprehensive, real-time marketing tool that enables businesses to cultivate long-term, profitable buying behavior with their valued clients."</div>
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Some of the key ingredients of a successful loyalty program <br />
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<ul style="text-align: left;">
<li><span style="color: blue;">Target</span></li>
<li><span style="color: blue;">Advertise</span></li>
<li><span style="color: blue;">Retain</span></li>
<li><span style="color: blue;">Gain</span></li>
<li><span style="color: blue;">Earn</span></li>
<li><span style="color: blue;">Track</span></li>
</ul>
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Some fundamental facts about Loyalty<br />
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<ul style="text-align: left;">
<li><a href="http://successfulworkplace.com/2013/07/03/loyalty-needs-to-be-earned-again-and-again/">Loyalty is a continuous process and needs to be earned over and again </a></li>
<li><div style="text-align: justify;">
Loyalty is not just for big brands- a start-up can succeed better than a market leader or than a 'rain maker' as a simple word-of-mouth referral by a customer works well for even a nook and corner shop.</div>
</li>
<li><div style="text-align: justify;">
Its an ongoing process- meaning just buying a solution does not help you. You have to continuously work towards having the 'engagement' factor in all your activities.</div>
</li>
<li><div style="text-align: justify;">
Every company has a program- only the differentiation comes when you are more closer to your customer and that leads to converting from a mere 'program' to 'loyalty program' </div>
</li>
<li><div style="text-align: justify;">
You should know your customers before designing your program and engage with them regularly by analyzing the customer data on regular basis. </div>
</li>
</ul>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-35279976761485535612013-06-28T06:18:00.000-07:002013-12-06T23:46:56.230-08:00Brand Showcasing- Rewardz Unlimited at Delhi Enterpreneur Network<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #666666; font-family: 'PT Sans', sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; margin-bottom: 15px; orphans: auto; outline: 0px; padding: 0px; text-align: left; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: auto; word-spacing: 0px;">
<span style="border: 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #993300;">Brand Showcase -Rewardz Unlimited</span></strong></span></div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #777777; font-family: 'PT Sans', sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; margin-bottom: 15px; orphans: auto; outline: 0px; padding: 0px; text-align: justify; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: auto; word-spacing: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr8a4AV_xKSYvsFkcOaJykpxiljjREy5qdWZOCf_9_txr9TBACqSatfZJAsXR_eQy1TSqaENzs7KVT2_vSQjXPGKJ5LyyygJ6VrnH95y7I6RS9NNv43RsSk8SZFIFz03EJJKMgsyvm0HE/s1600/favicon.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr8a4AV_xKSYvsFkcOaJykpxiljjREy5qdWZOCf_9_txr9TBACqSatfZJAsXR_eQy1TSqaENzs7KVT2_vSQjXPGKJ5LyyygJ6VrnH95y7I6RS9NNv43RsSk8SZFIFz03EJJKMgsyvm0HE/s1600/favicon.jpg" /></a></div>
RewardZ Unlimited is designed for small and medium enterprises to meet Marketing, Brand building, Retention and Loyalty management objectives. We help satisfy customer needs through various innovative solutions & retention of customers through various engagement programs.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #777777; font-family: 'PT Sans', sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; margin-bottom: 15px; orphans: auto; outline: 0px; padding: 0px; text-align: justify; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: auto; word-spacing: 0px;">
Other category of solutions and programs evolve around employees & business affiliates; an integral part of a business.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #777777; font-family: 'PT Sans', sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; margin-bottom: 15px; orphans: auto; outline: 0px; padding: 0px; text-align: left; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: auto; word-spacing: 0px;">
More details on the program can be gathered through the link <a href="http://delhientrepreneurnetwork.org/showcase/programme/" style="background-color: transparent; color: #4d469c; text-decoration: none;">http://delhientrepreneurnetwork.org/showcase/programme/</a></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-82704731924691565962013-06-06T03:31:00.000-07:002013-06-06T03:31:16.266-07:00Handling your social mediums...a tricky situation.<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><u><span style="line-height: 115%;"><a href="http://www.rewardzunlimited.com/"><u><span style="color: windowtext;">Handling your social mediums</span></u></a> at the
same time by maintaining the service standards, quality of product or service,
customer satisfaction & after sales…that too with the same commitment
level.. is an uphill task for a marketer as social medium is an extension to
your ATL or Marketing. The way your customer uses the social media; is a strategic
decision to ponder over for any social marketer. To understand the behavior,
demographics, personal interests, age, gender and many such traits to decide on
the right promotion to the right people at the right time and then handle your
reputation online whether good or bad.</span></u></span></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><u><span style="line-height: 115%;"><span style="text-decoration: none;"><br /></span></span></u></span></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">
</span></span><div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><u><span style="line-height: 115%;">The essence is; you can not ignore a
medium which affects over 30% of your brand value (from awareness to recall to
buy) ; has a far greater impact when works with the print medium. Yes
'referral' value is higher for service and product specific industries but
mostly the biggest contributor is 'social media' and that’s not a fad...</span></u></span></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">
</span></span><div style="background: none repeat scroll 0% 0% white; line-height: 15.05pt; margin: 13.2pt 0cm; text-align: justify;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><u>A consumer’s
affection for a brand is nothing close to the unconditional positive response we
give and receive in relationships generally. If you could not meet the consumer
expectations; this alone offers them a great amount of disappointment which can
cost fortunes to a brand. This is a very tricky situation by preventing them or
offering them reasons to engage, or stop acknowledging and rewarding their
participation in any of your activity.</u></span></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">
</span></span><div style="background: none repeat scroll 0% 0% white; line-height: 15.05pt; margin: 13.2pt 0cm; text-align: justify;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><u>The reason
social media has adopted faster over other mediums is sharing of experience,
talk about a brand be it bad or good and impact the buying decision of a
potential customer. We’ve been sharing our experiences with each other day in
and out…over facebook or skype or google +, Twitter, Pinterest and many other
networking forums..but the situation was completely different when we used to
buy products through TV commercials or Radio or newspaper advertisement…today
social media do exist in sync with all these mediums..as we just don’t rely on
family and friends for recommendations. </u></span></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">
</span></span><div style="background: none repeat scroll 0% 0% white; line-height: 15.05pt; margin: 13.2pt 0cm; text-align: justify;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><u>People have
always socialized around their consumption habits or buying patterns..somebody
buying a new car would probably update his status over the social mediums.
Social media just lets them engage with peers, brands, and marketer ..helps
doing things faster, more easily and with probably greater volume and reach
with few clicks. Your job is to ensure that they have to talk what you want
them to speak about..not what they think is great or bad….</u></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-5271864943591475042013-06-01T02:47:00.001-07:002013-06-01T02:53:17.107-07:00Whats your mobile strategy- e-tailing busines...<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
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<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">A recent
study by consultancy firm Technopak estimates the e-tailing market in
India has the potential to grow to hundred-folds in the next nine
years to reach a value of $76 billion by 2021. While another study by Kentico
Software suggests that about 40% visitors wouldn’t return to a site that
wasn’t mobile ready. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">Meaning that
if you are into e-tailing business (or e-commerce) and if your site is not
mobile ready, you may tend to loose over 40% of your customers, the balance 45%
would prefer to visit a store and remaining 15% would manage the other way by
searching the product online and buying it though a store. The way products are
searched and compared is also dynamic as compared with the conventional way of
internet/Google search or by smart phone search as in any case your smart phone
is going to add 'instant search' , 'Compare' and 'buy' products for you. And
'payment' tools are enablers of these trends and helping such concepts evolve
and offer ease to users. According to this survey, over 85% smartphone owners
still use the mobile devise to search products or brand, locations and
comparing prices before making a buying decision. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">Your smartphone also allows you to have a 'functional' and 'transactional' value to
associate with a brand along with the convenience factor (which is defined as a Loyalty type by Thad Peterson- 4 types of <a href="http://www.rewardzunlimited.com/"><span style="color: blue;">Loyalty</span></a>)</span></div>
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Have a look at the sources of internet search (visit by the same set of
respondents of this study).</span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">Smartphone 78%</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">Tablet 75%</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">Laptop 69% </span></li>
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<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<div style="text-align: justify;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">In another
study by Pearsons, over 43% of the kids have smartphone access meaning the
target market for you in shifting from the traditional PC based market to a
smartphone based 'smart' market.</span></div>
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<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-font-family: Calibri;">Though, the
comparison is with the market estimation and trends in US, but still by
2015 we would find it very tough to survive with the conventional
approach of handling customers (till now you were thinking of just print medium
and a bit of online)..Can you woo your customers by a mere Facebook advertisement
campaign or through a simple referral banner. Your strategy has to change
completely as you are now in a pure digital world- i.e. the world
bringing in 40% of the value to your business..Soon the tool you feel are your
'forte' in online marketing would deplete by the new trends, and by
virtue of addition in new technologies including cloud computing, NFC and many
more; there would be a complete business dynamism in our strategies too...</span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-73992275089095185162013-05-25T19:19:00.001-07:002013-05-25T19:19:04.960-07:00Smartphone penetration & its importance to your business.<div dir="ltr" style="text-align: left;" trbidi="on">
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According to a study by Harris Interactive on behalf of Pearson 43% of the students have smartphone access- Meaning the penetration is growing to be followed up soon, opening up avenues for smartphone penetration and would help many business owners turn into millionaire club by 2013 globally. If you have a business around <a href="http://www.rewardzunlimited.com/">smartphone app</a>, get ready for a revolution. </div>
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Excerpts of an article published by emarketer.com</div>
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"Kids are learning earlier than ever to swipe and scroll on smartphones.<span class="Apple-converted-space"> </span><a href="http://www.harrisinteractive.com/" style="color: rgb(0, 51, 153) !important; text-decoration: none;" target="blank">Harris Interactive</a><span class="Apple-converted-space"> </span>surveyed online US students in February 2013 on behalf of<span class="Apple-converted-space"> </span><a href="http://www.pearson.com/" style="color: rgb(0, 51, 153) !important; text-decoration: none;" target="blank">Pearson</a><span class="Apple-converted-space"> </span>and found that 19% of elementary school students used smartphones and 42% of middle school students did so as well. Elementary school consisted of grades 4 and 5, while middle school represented grades 6 through 8.</div>
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<img src="http://www.emarketer.com/images/chart_gifs/157001-158000/157071.gif" style="border: 0px; max-width: 100%; vertical-align: middle;" /></div>
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The home is where many kids encounter their first smartphone. A<span class="Apple-converted-space"> </span><a href="http://www.grunwald.com/" style="color: rgb(0, 51, 153) !important; text-decoration: none;" target="blank">Grunwald Associates</a><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span><a href="http://www.learningfirst.org/" style="color: rgb(0, 51, 153) !important; text-decoration: none;" target="blank">Learning First Alliance</a><span class="Apple-converted-space"> </span>study in November 2012 found that in 77% of surveyed US households with school-age children, someone in the family owned a smartphone, nearly equal to the penetration rate of PCs in such households.</div>
<div style="color: #444444; font-family: Georgia,Times,'Times New Roman',serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.4; margin: 0px 0px 9px; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
And kids are highly likely to pick up those phones and begin navigating their capabilities. The study found that 43% of children ages 3 to 18 used the smartphone, with 65% of that group doing so on a daily basis. The broader age range of children surveyed explains the different penetration rates between the Pearson study and Grunwald’s research."</div>
<span style="-webkit-text-stroke-width: 0px; color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><br />Read more at<span class="Apple-converted-space"> </span><a href="http://www.emarketer.com/Article/Smartphones-Hands-of-Youngest-Demographic/1009915#G6mYUqMYJSZkfKtf.99" style="color: #003399; text-decoration: none;">http://www.emarketer.com/Article/Smartphones-Hands-of-Youngest-Demographic/1009915#G6mYUqMYJSZkfKtf.99</a></span><br />
<br />
<span style="-webkit-text-stroke-width: 0px; color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><a href="http://www.rewardzunlimited.com/">Loyalty and Retention</a> <span class="Apple-converted-space"> </span></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-5599450420115598632013-05-21T05:20:00.002-07:002013-05-21T18:14:57.348-07:00Near Field Communication and Loyalty- a lovely combination by Robert P. Sabella<div dir="ltr" style="text-align: left;" trbidi="on">
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Near field communication (NFC) and <a href="http://www.rewardzunlimited.com/">Loyalty</a> can become one of the agile solution for your business. Read on an interesting article written by Robert P. Sabella of NFC Boot camp.<br />
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"Loyalty:
it’s devotion, duty, or attachment to somebody or something. It’s also
the relationship that we, as consumers, have with the things we buy and
the people we buy them from. Loyalty has been part of the marketing
lexicon since the earliest stages of trade — finding ways to not only
attract customers, but to keep them devoted or attached to the brand,
product or service, <a href="http://www.rewardzunlimited.com/"><b><i>to build a relationship</i></b> </a>with the
customer. Loyalty is also one of the key criteria in creating
competitive advantage and is often an integral part of a company’s
business strategy. Numerous loyalty programs and systems have been
implemented in the marketplace: coupons, giveaways, points programs, and
more. But more important is the way technology has enhanced the loyalty
program and its evolution over the past few years.</div>
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As technology — and specifically mobile-enabled technology — has
crept into every facet of our society, consumers demand convenience and
access on-the-go more than ever before. That being said, loyalty
programs have had to evolve and adapt. While coupon clipping and
physical loyalty cards still serve as a viable option in some market
segments, the days of overstuffed wallets filled with customer reward
cards and envelopes full of clipped coupons (does anyone remember when <i>The Entertainment® Book</i>
membership was strictly in hard copy?) are drawing to an end. The
consumer relationships built with paper and plastic are now bonded by
bits and bytes. </div>
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<div style="text-align: justify;">
Enter near field communication. I titled this blog, NFC and Loyalty …
a beautiful friendship; that’s because NFC enables so many
possibilities within loyalty programs, allowing brands to communicate
and interact with consumers (and retailers) on many different levels.
The content delivery is limitless, whether video, images, games, surveys
and questionnaires, discounts, and more.</div>
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With
NFC, incorporating a mobile marketing strategy plays a much larger role
in loyalty programs. NFC allows consumers to interact with anything,
anywhere, anytime — with just the tap of a smart device. The ability of
consumers to redeem a coupon electronically, with a tap, facilitates
ease of use and increases redemption rates. Its analytical benefits for
the brand are two-fold:</div>
<ul>
<li>The brand gains information and insight on the retailer collecting
the coupon, providing information on your most profitable outlets,
redemption times and trends, market segment; and</li>
<li>The brand gains consumer-specific information on redemption, buying
preferences, and other potential products within the brand umbrella
purchased at the retail site"</li>
</ul>
Author: <b>Robert P. Sabella</b><br />
<b> </b> <br />
<a href="http://www.nfcbootcamp.com/nfc-near-field-communication-and-loyalty/?goback=.gde_1126557_member_240847930">Read full article.. </a><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-10631133058242695272013-05-14T08:59:00.002-07:002013-12-06T23:26:39.110-08:00The key to success- Hold your customers through Retention programs<div dir="ltr" style="text-align: left;" trbidi="on">
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</xml><![endif]--><span style="color: black; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-themecolor: text1;">In a competitive business environment, this is very important to earn customer loyalty
through conducting business with values and integrity, not through merely
doling out <a href="http://www.rewardzunlimited.com/"><span style="color: black; mso-themecolor: text1;">rewards and discounts</span></a>. It’s imperative, and
relevant, that: every year marketers do spend a lot of money on generating foot
falls but forget to implement customer loyalty and much time and effort is
spent on building strategies that rewards customers with freebies, discounts,
coupons and special offers, that is not enough as the customer is no more
interested in discounts- he is looking ‘something’ extra and finding out
this ‘extra’ for each customer is “<a href="http://www.rewardzunlimited.com/">Retention Management</a>”. </span></div>
<br />
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 13.5pt; text-align: justify;">
<span style="color: black; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-themecolor: text1;">Now, with more attention being focused on <a href="http://www.rewardzunlimited.com/"><span style="color: black; mso-themecolor: text1;">Retention</span></a>, perhaps it is time to re-emphasize the most
fundamental of customer loyalty strategies: Retention with mobility- perhaps
which helps you track the customer at the same time by offering him a value to
associate with your brand and product & engage for the lifetime.</span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 13.5pt; text-align: justify;">
<span style="color: black; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-themecolor: text1;">In today’s competitive mobile world, it is easy to
believe that a marketer brings in customer loyalty tactics to the table. Yes,
free coupons work, as do discounts and memberships. When your customers
check-in at your outlet, remember he is not just concerned with the service or
quality as these are obvious values you have inbuilt in your system, if not
then probably you are a short term business. Customer looks at something
creative and interesting to help him come back and connect with your brand and
have spontaneous engagement. </span></div>
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<span style="color: black; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-themecolor: text1;">According to
Maritz Loyalty* in the US, the following programs rated highest in terms of
overall satisfaction within each respective category in the Maritz Loyalty
Report:</span></div>
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<li class="MsoNormal" style="color: black; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-themecolor: text1; tab-stops: list 36.0pt;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Financial
Services -- Chase Ultimate Rewards (84 percent)</span></li>
<li class="MsoNormal" style="color: black; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-themecolor: text1; tab-stops: list 36.0pt;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Entertainment
-- Carmike Cinemas Rewards (79 percent)</span></li>
<li class="MsoNormal" style="color: black; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-themecolor: text1; tab-stops: list 36.0pt;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Retail
programs -- Kohl's Rewards (73 percent)</span></li>
<li class="MsoNormal" style="color: black; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-themecolor: text1; tab-stops: list 36.0pt;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Hospitality
/ Hotel -- IHG Priority Club Rewards (67 percent)</span></li>
<li class="MsoNormal" style="color: black; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-themecolor: text1; tab-stops: list 36.0pt;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Grocery
-- Kroger Rewards (83 percent)</span></li>
<li class="MsoNormal" style="color: black; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-themecolor: text1; tab-stops: list 36.0pt;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Airlines
-- Southwest Airlines Rapid Rewards (58 percent) </span></li>
</ul>
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<span style="background: white; color: black; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-themecolor: text1;"><a href="http://www.rewardzunlimited.com/"><b><span style="color: black; mso-themecolor: text1;">About RewardZ Unlimited</span></b></a>:</span><br />
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<br />
<span style="background: white; color: black; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-themecolor: text1;">RewardZ Unlimited is a
product designed to meet Project marketing, Brand building and Loyalty
management objectives. We help in meeting customer expectations, retention of
customers through various engagement programs designed to bring in synergy and
loyalty to the businesses.</span><span style="color: black; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-themecolor: text1;"><br />
<br />
<span style="background: white;">Other category of solutions and programs evolve
around Project Management, Employees Retention & business affiliates
management and development.. We design, develop & manage these programs on
behalf of our clients.</span> </span></div>
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<span style="color: black; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-themecolor: text1;"><a href="http://online.wsj.com/article/PR-CO-20130509-911148.html?mod=googlenews_wsj&goback=%2Egde_1126557_member_240398920"><span style="color: black; mso-themecolor: text1;">* Read complete article </span></a></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: 13.5pt; text-align: justify;">
<span style="color: black; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-themecolor: text1;">Contact us : <a href="mailto:info@rewardzunlimited.com"><span style="color: black; mso-themecolor: text1;">info@rewardzunlimited.com</span></a></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-44426197668375208262013-04-25T00:12:00.002-07:002013-04-25T00:12:22.484-07:00High performance through Employees first, customer second approach<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirbO2O7SS6Gsf0oAXw-IG1IbxZ__tLczzbEgMhs3r5kjJoBhuZPLPSnH8ji1CX9dRToxoogkc2zt-gpF5iv9rp1HfPHjyQjD_3jlTGXbhArTvThISMgFh_MmM2jEglDPoUFQJZERwOjfQ/s1600/process_brand+building.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirbO2O7SS6Gsf0oAXw-IG1IbxZ__tLczzbEgMhs3r5kjJoBhuZPLPSnH8ji1CX9dRToxoogkc2zt-gpF5iv9rp1HfPHjyQjD_3jlTGXbhArTvThISMgFh_MmM2jEglDPoUFQJZERwOjfQ/s1600/process_brand+building.jpg" height="141" width="200" /></a>Over the years management experts have been struggling and designing, redesigning and devising for the 'right approach' or 'business strategy' for the company they manage- management sometime struggles with deciding on whom to chose first- Customers of Employees. If they choose customers they loose the talent pool as the employees feel neglected resulting into low retention or high attrition. </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPLAPo2dQ8mT3PRGuz8E_WTpLqcGdHT2JzSfEtEGDik7eYTfYDIBY98T02qfcpntUBgAua51Wwb9sr3BBeLo2Zg5QtoidS7d7vXMJ9dNNWxQZW7WSTWJGqcRZl4gTKn4o8gyb1WJD2_b8/s1600/header-photo_cherrry.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPLAPo2dQ8mT3PRGuz8E_WTpLqcGdHT2JzSfEtEGDik7eYTfYDIBY98T02qfcpntUBgAua51Wwb9sr3BBeLo2Zg5QtoidS7d7vXMJ9dNNWxQZW7WSTWJGqcRZl4gTKn4o8gyb1WJD2_b8/s1600/header-photo_cherrry.jpg" height="157" width="200" /></a></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
We have various case studies and business models we observed and concludes that this stage can be tweaked a bit by using 'high performance through employees approach' as a satisfied employee can only make your customers happy. Have you sometime observed the call center of a telecom operator (being substantiated with an outsourced one; does not responds to you in a friendly manner as these employees are not happy with their employer and the call center owner does not bother for quality in service as his prime objective is to earn money by just adding calls to the center and maintaining relationship with the telecom operator to have the business ongoing)- would not prefer to run an 'employee first approach' and hence is the outcome- a bad experience to the customers through these centers.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
High performance individuals just want an opportunity- when it comes to them they grab it. A singer seeks an opportunity to sing similarly a dancer would prefer to dance rather than singing. High performance is pulled out from inner strengths of an individual, who is passionate and focused around the job he is hired for. An organization or management can identify this and then try to extend the opportunity to an individual employee and support to excel in that one thing that matter most to the organization and employee- in the best interest of a firm.</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-8717875770580365342013-04-22T21:58:00.004-07:002013-12-06T23:30:50.672-08:00RewardZ Unlimited- Range of Products & Services<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIeZoWeWS3ysAgRV6hotwrqJypEocUHTh2Llg4y11v_bIXWflUmeiop0QtSxKfz6NLE_yziCJ37K3yDv-07UsmslWEWh5kTaq5sCpgbyRUv5nbYuAzfXLMx4HRRUzd2MSqCclEdDsF2CU/s1600/favicon.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIeZoWeWS3ysAgRV6hotwrqJypEocUHTh2Llg4y11v_bIXWflUmeiop0QtSxKfz6NLE_yziCJ37K3yDv-07UsmslWEWh5kTaq5sCpgbyRUv5nbYuAzfXLMx4HRRUzd2MSqCclEdDsF2CU/s1600/favicon.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"></span></span> </div>
<div class="separator" style="clear: both; text-align: justify;">
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><a href="http://www.rewardzunlimited.com/">RewardZ Unlimited</a> is a product designed to meet
marketing, brand building and loyalty management objectives. We add value to your business by retention of
customers through various engagement programs designed to bring in
synergy and loyalty to your business.</span></span></div>
<div class="products_services" style="text-align: justify;">
<br />
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;">Our Customized solutions help you deal with any specific requirement
related to branding, promotion, marketing or retention management.
Other category of solutions and programs evolve around your employees
& business affiliates; an integral part of your business.</span></span><br />
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;">We design,
develop & manage these retention programs for them and help them
deliver what you have promised in your mission statement.
</span></span></div>
<h2 class="products_services">
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"> </span></span></h2>
<h2 class="products_services">
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;">Explore <a href="http://www.rewardzunlimited.com/"><span style="color: #cc0000;">RewardZ Unlimited</span></a>….<span style="color: blue;"> a world of enormous possibilities to help you grow your business....</span></span></span></h2>
<div class="whole_prod_serv">
<div class="prod_service">
<h5>
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;">
How can branding help you grow your business</span></span></h5>
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;">Obviously all of your marketing activities help you in
acquiring new customers, but does not help you retain the existing one
and earn referral business but we ensure that every penny you spend
gives you returns in the form of customer satisfaction and loyalty- that
means organic 'growth' for your business. </span></span><br />
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><br /></span></span>
<b><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;">Lets have a look at how this process starts <span style="font-size: small;">=</span>></span></span></b><br />
<ul style="text-align: left;">
</ul>
<ol style="text-align: left;">
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><b><span style="color: #351c75;">Awareness</span></b></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><b><span style="color: #351c75;">Familiarity</span></b></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><b><span style="color: #351c75;">Trial</span></b></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><b><span style="color: #351c75;">Prefer</span></b></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><b><span style="color: #351c75;">Purchase</span></b></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><b><span style="color: #351c75;">Repeat</span></b></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><b><span style="color: #351c75;">Recommend</span></b></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><b><span style="color: #351c75;">Loyalty & Brand building</span></b></span></span></li>
</ol>
</div>
<div class="prod_service">
<h5>
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><u>What factors Customer Values?</u></span></span></h5>
<ul class="factor">
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"> <span style="color: blue;">Availability of merchandise in the store </span></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><span style="color: blue;"><b> </b>Product Quality </span></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><span style="color: blue;">Product range(both product width and depth) </span></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><span style="color: blue;">Promotional offers and frequency of schemes. </span></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><span style="color: blue;">Services including your relationship with the customer (Before, during or after the purchase) </span></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><span style="color: blue;">Pricing as a result of merchandise on offer </span></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><span style="color: blue;">Ambiance of the store </span></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><span style="color: blue;">The empathy factor of the outlet attendant </span></span></span></li>
</ul>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;">We help you in the most critical activities after availability,
quality and product range as an external party, focused on delivering
these offers right onto the mobile phone & email id of the customer-
ensuring that the message reaches to your customer through all possible
means.</span></span><div class="separator" style="clear: both; text-align: center;">
<span style="font-size: small;"><span style="font-family: Times,"Times New Roman",serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh7Ab4u5hDziDJmaJDu9HKLUHGUHSHJSRWXfL1ZKX_UzWi3TC87K3imUJKzLerIZ8uK9vnln2m0U0nLhM_wnkvBCt1dFKd3w73iO8dv9fq4BwMadDrmo29DjEUPrNwv5_TInZWEqbTF4k/s1600/logo_site.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="95" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh7Ab4u5hDziDJmaJDu9HKLUHGUHSHJSRWXfL1ZKX_UzWi3TC87K3imUJKzLerIZ8uK9vnln2m0U0nLhM_wnkvBCt1dFKd3w73iO8dv9fq4BwMadDrmo29DjEUPrNwv5_TInZWEqbTF4k/s320/logo_site.jpg" width="320" /></a></span></span></div>
<br /></div>
</div>
</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7437892394894611364.post-29503682449320633602013-04-22T21:55:00.001-07:002013-12-06T23:28:49.977-08:00Loyalty and retention Management programs<div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-no-proof: yes;"><span style="mso-bidi-font-weight: bold;"><span style="mso-spacerun: yes;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh7Ab4u5hDziDJmaJDu9HKLUHGUHSHJSRWXfL1ZKX_UzWi3TC87K3imUJKzLerIZ8uK9vnln2m0U0nLhM_wnkvBCt1dFKd3w73iO8dv9fq4BwMadDrmo29DjEUPrNwv5_TInZWEqbTF4k/s1600/logo_site.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="95" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh7Ab4u5hDziDJmaJDu9HKLUHGUHSHJSRWXfL1ZKX_UzWi3TC87K3imUJKzLerIZ8uK9vnln2m0U0nLhM_wnkvBCt1dFKd3w73iO8dv9fq4BwMadDrmo29DjEUPrNwv5_TInZWEqbTF4k/s320/logo_site.jpg" width="320" /></a></span></span></span></b><br />
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<b><u><span style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="text-decoration: none;"><br /></span></span></u></b></div>
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<b><u><span style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="text-decoration: none;"><br /></span></span></u></b><b><u><span style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Importance of running Loyalty & Retention
programs</span></u></b></div>
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<span style="color: #414142; font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: ProximaNova-Regular;">Loyalty & retention based programs (for
customers and employees) has the potential to significantly impact customer
purchasing behavior. These programs encourage customers to spend more, buy
more, more often and share their enthusiasm about your brand with others- at
the same time helps your employees to deliver more during tough times. Running
a coalition loyalty programs for employees and customers (including your
channel partners) also enables you to keep a trend in the way customer
purchases or uses a product or services and thus helps you fine-tune your marketing
and promotional efforts. </span></div>
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<span style="color: #414142; font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: ProximaNova-Regular;">Properly designed loyalty & retention
based programs enables businesses to cultivate lifetime loyalty and encourage
profitable buying trends. In today’s competitive business scenario &
dynamism, customer & employee loyalty is something brands can’t do without
for brand success. The starting point for a successful loyalty program is to first
create a positive employment experience and then differentiate you in the
market from the competition.</span></div>
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<b><u><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">What a Customer prefers</span></u></b></div>
<ul type="disc">
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or merchandise in the Store</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Product Quality and features</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Product Range (in terms of Product
line width and depth)</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Promotional offers and
frequency of schemes</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"></span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Services including your
relationship with the customer </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">(Before, during or
after the purchase)</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"></span></li>
</ul>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 10pt; line-height: 115%;">We help you running activities once your
product is designed or manufactured and is available!!</span></b></div>
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<b><u><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">What an employee prefers the most</span></u></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Recognition
and Rewards</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Sense
of owning the company/ or feeling that he is a partner in the organization</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Training
and development</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Creating
a channel or work culture cultivating regular interactions at all levels to
help develop the bonding </span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Summary</span></u></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">:</span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">
Loyalty <b>is not created by a program……we can strengthen it by designing
various engagement programs</b></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">
<b>Loyalty is not about short term </b>rewards…….it is about holding the
customer loyal with your product/service forever </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">
Brands need to have an enterprise wide loyalty strategy backed by <b>customer
centric approach to deliver value- we help you run coalition programs</b></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <b>Co
branded programs really work</b>: We ensure you get the value proposition right</span></div>
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<b>Loyalty has to be earned through hard work</b>….but at the end of the day
you need to have a profitable customer</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12pt;">Keywords:</span></b></div>
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<span style="color: black; font-family: "Times New Roman","serif"; font-size: 12pt;">Retention strategies, Loyalty, Customer
retention programs, Employee retention programs, Loyalty programs, Coalition
marketing, Gifting, corporate training, recruitment, Discount coupons,</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-no-proof: yes;"><span style="mso-bidi-font-weight: bold;"><span style="mso-spacerun: yes;"> </span>Feb 2013 </span></span></b><b><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-no-proof: yes;">@ copyright </span></b><a href="http://www.rewardzunlimited.com/"><b><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-no-proof: yes;">www.rewardzunlimited.com</span></b></a><b><span style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-no-proof: yes;"> </span></b></div>
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