Importance of running Loyalty & Retention programs
Loyalty & retention based programs (for
customers and employees) has the potential to significantly impact customer
purchasing behavior. These programs encourage customers to spend more, buy
more, more often and share their enthusiasm about your brand with others- at
the same time helps your employees to deliver more during tough times. Running
a coalition loyalty programs for employees and customers (including your
channel partners) also enables you to keep a trend in the way customer
purchases or uses a product or services and thus helps you fine-tune your marketing
and promotional efforts.
Properly designed loyalty & retention
based programs enables businesses to cultivate lifetime loyalty and encourage
profitable buying trends. In today’s competitive business scenario &
dynamism, customer & employee loyalty is something brands can’t do without
for brand success. The starting point for a successful loyalty program is to first
create a positive employment experience and then differentiate you in the
market from the competition.
What a Customer prefers
- Availability of product/service or merchandise in the Store
- Product Quality and features
- Product Range (in terms of Product line width and depth)
- Promotional offers and frequency of schemes
- Services including your relationship with the customer (Before, during or after the purchase)
We help you running activities once your
product is designed or manufactured and is available!!
What an employee prefers the most
-
Recognition
and Rewards
-
Sense
of owning the company/ or feeling that he is a partner in the organization
-
Training
and development
- Creating
a channel or work culture cultivating regular interactions at all levels to
help develop the bonding
Summary:
Loyalty is not created by a program……we can strengthen it by designing
various engagement programs
Loyalty is not about short term rewards…….it is about holding the
customer loyal with your product/service forever
Brands need to have an enterprise wide loyalty strategy backed by customer
centric approach to deliver value- we help you run coalition programs
Co
branded programs really work: We ensure you get the value proposition right
Loyalty has to be earned through hard work….but at the end of the day
you need to have a profitable customer
Keywords:
Retention strategies, Loyalty, Customer
retention programs, Employee retention programs, Loyalty programs, Coalition
marketing, Gifting, corporate training, recruitment, Discount coupons,
No comments:
Post a Comment